ABOUT

A fascination with handwork and embroidery is where it all began. There’s a quiet kind of magic in creating something slowly, with intention, stitch by stitch. Beads, in particular, hold a timeless allure. Their shimmer brings a sense of glamour while showcasing the craftsmanship behind every detail. The vision has always been to create dresses and bags that feel like treasures. Radiant, personal, and made to illuminate the woman who wears them. Every piece is a celebration of beauty through craftsmanship, designed to let the wearer shine.

THE START OF A STORY

The creative process began with collecting images, textures, and symbols that sparked a feeling. A certain softness, richness, and sense of magic. From sacred hearts to shimmering florals, every element on the moodboard played a role in shaping the visual language of the collection. The warm, eclectic spirit of Ibiza served as a guiding thread throughout the design journey.

DESIGNED WITH LOVE

Each embroidery starts as a drawing. Guided by a carefully curated moodboard, we translate our ideas into hand-drawn illustrations. These detailed sketches form the foundation of each design, capturing the essence of our vision before they evolve into embroidered artworks.

CREATING THE PERFECT FIT

Achieving the perfect fit didn’t happen overnight. Through many rounds of trial and error, we refined our design by testing it on a wide range of body types. From fuller busts to smaller chests, and from petite to tall women. This helped us create a dress that flatters different shapes and heights, offering a comfortable, effortless fit that moves with you and feels just right.

SAMPLING THE EMBROIDERY

While the fit was being fine-tuned, the delicate process of hand-embroidering the first samples, begun. Stitch by stitch, bead by bead, the artwork came to life.

Our embroideries are handcrafted by skilled artisans in India. They master centuries-old embroidery techniques that have been passed down from generation to generation. Each design is built with the utmost precision: beads, sequins, and threads are applied one by one, entirely by hand. No piece is ever the same, and it is precisely this uniqueness that gives the work its strength and beauty.

ETHICALLY MADE

We are proud to work with talented artisans in India, whose skill, time, and attention to detail are woven into every piece we make. We produce in small, thoughtful batches to avoid overproduction and waste. Our partners are paid fair wages and work in safe, well-organized environments. For us, ethical production is not just a checkbox. It’s a core value that defines how we create, collaborate, and grow.

CREATING THE DRESSES AND BAGS

After months of drawing, sampling, refining and placing every bead with care, the designs came to life. Each dress and bag carries the story of many hands, many hours, and one vision: to create something timeless, joyful and meaningful.

Now they are ready to be worn, loved, and lived in. By you.

INSPIRED TO SEE THE END RESULT?

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